The INFORMATION   DESIGN STUDIO of Geoffrey Ross

WELCOME...

INFORMATION DESIGN

the human aspect of the

INFORMATION AGE

When Knowledge meas Wealth

Communication

is the Currency

In 1988,

Geoffrey Ross published his first

collateral piece about

INFORMATION DESIGN.

Among his critical observations:

that Information Design at its highest

level of practice strives to be transparent;

it should provide a medium for the

presentation of concepts and data

absent superfluous decoration that

could obscue comprehension.

The element of Design should serve as

the Framework and provide a Cadence,

Orchestrate the flow of the Information.

There are many ways to communicate

ideas, but language, our shared convention

of abstractions which derive from our capacity

 for critical thinking, is fundamental.  It is

not only what we say, but also how we say it,

where we say it, and why we say it.

In so many instances, we must be acutely

cognizant that we are not merely feeding

communication, but rather trying to engage,

to provoke a reaction, to initiate a conversation.

at

the Write Time"

    Marketing Financial  Publishing  Gallery Clients  G.Ross  Contact Us

 Creating Strategies

to help

People

Interact

with

Information

We Design

CONTENT

for

MARKETING

and

FINANCIAL

Communications

"Tools of the Trade"

image by G S Ross

n4dsign.com